About Brewdog: Our Story, Our Revolution
Welcome to the heart of the craft beer revolution. Brewdog was founded in 2007 by James Watt and Martin Dickie, two twenty-four-year-old punks from Fraserburgh, Scotland, who were fed up with the industrial beer landscape. Their mission was simple yet audacious: to make other people as passionate about craft beer as they were. Starting with a tiny brewery and an even tinier team, they embarked on a journey to challenge convention, push boundaries, and bring great craft beer to the masses.
From our humble beginnings, Brewdog has grown into a global community of beer lovers, united by a shared passion for flavour, innovation, and an unwavering commitment to quality. We've introduced groundbreaking beers, pioneered unique business models like "Equity for Punks," and consistently strived to operate as a force for good in the world, becoming a B Corp certified business and committing to ambitious sustainability goals.
This "About Us" page is more than just a history lesson; it's a testament to our ongoing mission to make the world a better place, one craft beer at a time. It reflects our core values:
- Craftsmanship & Innovation: We obsess over every ingredient and every process to create the most flavourful and diverse range of beers, spirits, and more.
- Community & Empowerment: Our "Equity for Punks" shareholders are not just customers; they are co-owners, part of our journey and our success.
- Transparency & Integrity: We believe in being open and honest about who we are, what we do, and our impact on the planet.
- Sustainability & Future-Proofing: From our climate-positive initiatives to our responsible sourcing, we are committed to building a sustainable future for our planet and our people.
Join us as we continue to champion flavour, fight conformity, and bring a truly authentic craft experience to everyone.
Our Author: Ashley Zimmerman
Ashley Zimmerman is a celebrated voice in the craft beer world, renowned for her incisive analysis and passionate storytelling. With over a decade of experience as a beverage industry journalist and consultant, Ashley has an unparalleled understanding of market trends, brewing innovation, and brand development. She has closely followed Brewdog since its formative years, chronicling its audacious rise, its revolutionary "Equity for Punks" model, and its profound impact on global craft beer culture. Her expertise is rooted in meticulous research and direct engagement with brewers and industry leaders, making her an authoritative source on Brewdog's unique journey and its ongoing commitment to challenging the status quo.
Our Editorial Standards
At Brewdog, we believe in radical transparency and unwavering honesty. The content presented on our platforms, including this "About Us" page, adheres to stringent editorial standards, ensuring that our community receives accurate, original, and transparent information. Ashley Zimmerman, in her capacity as an expert author, upholds these principles rigorously:
- Accuracy: All factual information, historical details, and product descriptions are thoroughly researched and verified against official company records and credible industry sources. We are committed to providing precise and reliable content.
- Originality: We strive to offer unique insights and fresh perspectives on Brewdog's story, values, and initiatives. Our content is crafted to be engaging and informative, reflecting a deep understanding of the brand rather than simply reiterating existing information.
- Transparency: We are open about our sources of information and our perspective. Should any content involve subjective interpretation or opinion, it will be clearly presented as such. We believe in fostering an honest dialogue with our audience, ensuring you understand the context and basis of all information provided.
Contact Us
For further inquiries, feedback, or to connect with our team, please visit our Contact Page.